WHO ARE WE

<aside> 🌱 FINGREEN AI is a GreenTech startup whose mission is to end corporate greenwashing and accelerate the transition to a 100% green financial system.

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<aside> ⭐ As Marketing Alternant, you will be responsible for developing and executing B2B marketing strategy. You will work closely with the Head of Sales and Partnerships Manager in order to build FINGREEN’s brand notoriety and make prospects, partners and job candidates love our company.

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🚀 You are responsible for:

• Develop and refine demand generation by optimising our inbound targeting (email, webinars, social media, SEO, newsletters, etc) and continually optimize our complimentary growth hacking strategies
• Lead the process of A/B and multivariate testing of messaging to improve reach and conversion rates
• Work closely with Product and Sales teams to create and execute impactful marketing campaigns to reach the top prospects

Spearheading FINGREEN AI content creation

• SEO and community management (infographics, newsletters, business cases, blog articles, etc.) to help the Sales team get more meetings with top prospects
• Implement targeting campaigns to generate increased inbound for our solution
• Partner with subject matter experts to develop original content in a variety of formats, from blog posts and articles to animated videos and interactive assessments

Conceiving and managing customer-focused programs that ensure the overall satisfaction of FINGREEN’s customers

• Develop a deep understanding of customers, products, and the buyer’s journey to ensure our customer remains well-informed, protected, and delighted
• Find and cultivate customer advocates that will help create case studies, public and private referrals, videos, webinars, presentations, press releases, and other go-to-market events
• Collaborate with sales and marketing to build programs that support sales enablement

Skills

• Excellent interpersonal and communication skills (verbal + written), bringing ability to quickly build trust and respect with internal and external stakeholders
• Good knowledge and understanding of analytical tools, A/B testing, SEO, content, growth hacking techniques, etc.
• Previous experience in measuring the performance and ROI of marketing campaigns and events.